Khalil, then just 23, was intrigued by the idea and increased his investment in his chicken farm and grew it to have 1,000 birds within a few months. The idea may have stayed nothing more than an experiment had it not been for a conversation Khalil had with his cousin, who had visited Australia in 1964 and mentioned to Khalil that he had seen chicken farming as a highly profitable business in Australia. Among the ideas that Khalil and Naushaba were trying in the early 1960s was a small chicken farm which they set up in an unutilised oilseed warehouse in the family’s factory. Khalil was the son of a well-to-do family that owned an edible oil mill and his father had encouraged him to experiment with his own business ideas from a very early age. The tale starts with Khalil and Naushaba in 1964. K&N’s: the ‘side business’ that grew into an empire It is the story of the rise of Pakistan’s middle class, particularly the increasing economic empowerment of its women, as well as the challenges facing any business seeking to grow in the country, most notably the lack of a reliable supply of electricity. The story of the frozen food market, however, is not simply the story of a few companies battling it out for a larger slice of an esoteric pie. But competitors like Dawn Foods, Al Shaheer Corporation, and Menu Foods appear determined to make headway in what has hitherto been almost exclusively K&N’s home turf. Founded in 1964, and named after the first-name initials of Khalil and Naushaba Sattar, the couple that started the company, K&N’s has the first mover advantage as well as the benefit of being the only fully vertically integrated company operating in this space. K&N’s is by far the largest player in the processed poultry market, commanding an estimated 80% in market share. And given the fact that the processed food market appears to have nearly tripled in dollar value over the past decade, it is a rapidly growing prize. The size of the prize of being the dominant brand in this market, in other words, is sizeable. This is on top of the $4 billion Pakistanis spent on meat and poultry in 2016, of which $1.7 billion was on chicken. However, according to Profit ’s estimates based on data from the Pakistan Bureau of Statistics’ 2016 Household Integrated Economic Survey, Pakistanis spent approximately $1.3 billion last year on a category called “readymade food”, which includes all types of processed food. In reality, however, the battle appears to have only now begun in earnest.Įstimates of the size of Pakistan’s total frozen food market are difficult to come by, and sizing the frozen meat and poultry market is even more difficult. K&N’s appears to have achieved the status of a noun synonymous with the category itself, a stature most brand managers covet above all else. If this scene is a metaphor for the state of competition in Pakistan’s frozen food market, the battle appears to be over. Taking 1mg or less of vitamin K supplements a day is unlikely to cause any harm.Overheard at a supermarket in Karachi: a young mother, clearly agitated by the constant nagging of her child, tells her 8-year-old son to “go and get the K&N’s for yourself if you really want it.” The child, however, goes over to the frozen food section of the supermarket and begins picking a variety of frozen items, not necessarily just those branded “K&N’s”. If you take vitamin K supplements, do not take too much as this might be harmful. What does the Department of Health and Social Care advise? There's not enough evidence to know what the effects might be of taking high doses of vitamin K supplements each day.
What happens if I take too much vitamin K? You should be able to get all the vitamin K you need by eating a varied and balanced diet.Īny vitamin K your body does not need immediately is stored in the liver for future use, so you do not need it in your diet every day. The word microgram is sometimes written with the Greek symbol μ followed by the letter g (μg). How much vitamin K do I need?Īdults need approximately 1 microgram a day of vitamin K for each kilogram of their body weight.įor example, someone who weighs 65kg would need 65 micrograms a day of vitamin K, while a person who weighs 75kg would need 75 micrograms a day.Ī microgram is 1,000 times smaller than a milligram (mg). Small amounts can also be found in meat and dairy foods.
green leafy vegetables – such as broccoli and spinach.There's also some evidence vitamin K may help keep bones healthy. Vitamin K is a group of vitamins that the body needs for blood clotting, helping wounds to heal.